As everyone is now aware, the US has seen a significant change in power, politically speaking, for for the 3rd time in 3 election cycles. There is no wonder that this is due to the utter frustration of the voters and public at large at the lack of stability facing America today.
During this time of economic and personal hardships, people are seeking something stable to bind too. Democrat, Republican, or Independent, it does not matter as long as stability can be achieved.
This is the time that businesses need to put into practice their contingency plans and present a legitimate face of stability for their target audiences. It is not time for marketing stiff-arming or false advertisement. The need for stability in business goes beyond mere fronts but is deeply rooted and produces fruit that customers can be attracted too. Remember, people will know you and your business by your fruit.
Whether your an independence small business, a non-profit incorporation, or a publicly traded corporation, ensure that you're offering your customers a stable product or service during these uncertain times. You may need to discount to help your customers remain participants in your business. If you do, the loyalty you will receive as economic times improve will far outweigh the temporary reduction your business will experience now.
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Corporate Triage explores the world of business in the ever-changing economic climate, applying solid business and biblical truths to help companies succeed during all seasons.
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